The Lucky 13

If you've visited our website you may notice a common theme. The Lucky 13. The number 13 is somehow positively tied to my soul. 

As a little girl, I was adopted by an incredible man with the 13th for his birthday. 

As an adult, my first real taste of marketing was at a local theme park. I was hired by a man with another 13th birthday. Mr. 13. It was there that I learned about my professional capabilities. Mainly that they were limited. Really limited. It could have been a field that I excelled in if I had been more patient. More disciplined. More structured. More focused. Sadly, I was rarely any of those things. I did however observe Mr. 13. I learned a lot about being an entrepreneur in those years. I was a good little sea sponge even if Mr. 13 never noticed. I still remember his phone number to this day. Isn't it odd that his number ended with 1301?

Along the way there were dozens of other examples, but it shouldn't be surprising that Jose and I's anniversary fell on a 1 3 too. Back then, I still didn't think too much of it. It wasn't until 2013 that I really started to notice.

By the time I opened Treasures by the Sea in 2014, it was no surprise at all that our street address was 1301. 

This year in 2017, when we reached our highest day of revenue, it too fell on the 13th. When we opened our doors for the second time in 2017, it also fell on the 13th of the month. 2 months later I discovered that both of our domain names, which were purchased almost a year apart, had both been purchased on the 13th.

Since then, we have embraced the luck of the 13 and we see it everywhere we go! 

Now we share the luck of the 13 with you in everything we do, because it is the lucky 13 indeed. 


  • I love this!!! We signed on Friday the 13th on our very first home after 26 years {13+13=26}!

  • Thirteen is my lucky number. The only reason I have 3131 in my email is someone already took 1313. So I look for either a 3-1-31-13 and it comes up so many times in my life…

  • This is incredible!!

    Chasity Tharp Hendley

Leave a comment

Name .
Message .

Please note, comments must be approved before they are published